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Rob Garf

Strategic Advisor

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Biography

Rob Garf serves as a Strategic Advisor at NewRoad Capital Partners, bringing more than 25 years of experience as a retail practitioner, industry analyst, strategy consultant and software executive. He is Chief Strategy Officer at Cordial, where he shapes company strategy and advises retail marketers on customer engagement, data and artificial intelligence. He previously served as Vice President and General Manager of Retail and Consumer Goods at Salesforce, following roles at Demandware, IBM, AMR Research and Lids.

Rob serves on the National Retail Federation’s Digital Council and the Executive Leadership Committee of the Retail AI Council, and has been recognized as a RETHINK Retail Top Expert.

Rob attended the University of Massachusetts Amherst.

LinkedIn

I’ve sat on every side of the retail table, as an operator, analyst, consultant and software executive. The companies that win earn the customer’s trust with every interaction, and NewRoad backs founders who build that way.

I’ve sat on every side of the retail table, as an operator, analyst, consultant and software executive. The companies that win earn the customer’s trust with every interaction, and NewRoad backs founders who build that way.