An Investment Platform For Smarter Commerce

Demand-Driven Solutions Backed by On-Demand Operator Support

Texture

Our team members have led some of the largest and most successful companies in our target sectors. We understand the problems. We can help with the solutions.

We approach each investment as a collaborative partnership.


As investors and board members, we do everything in our power to help our companies. We have the operating expertise, track record and even scar tissue to be an active partner. We pride ourselves on our ability and enthusiasm to roll up our sleeves and get to work alongside our partners.

Supply Chain & Logistics


Based in Bentonville, Arkansas, the home of Walmart, J.B. Hunt and Tyson, NewRoad brings a differentiated perspective and network within Supply Chain & Logistics vis a vis its team members. Our investments seek to solve the challenges that are most pressing in the sector today.

Learn More
Supply Chain
Retail Technology

Retail Technology


Advances in Retail Technology are the core of what allows the world’s best retailers to meet the customer where they are today. Never before has the customer demanded more and more quickly in the history of the sector. Only more change can be expected.

Learn More

Marketing Technology


Marketing is the engine that drives commerce in both in store and online retail channels. New technologies are increasingly allowing marketers to better identify, target and engage with their customers. The only constant in the sector is change.

Learn More
Marketing Technology

Investment Criteria

Initial Investment Size

$10M-$20M

Board Representation


We believe in an engaged and hands-on investment approach. By securing board representation, we can best leverage our industry expertise to help a company’s strategic decision-making.

Product-Market Fit


We seek to partner with companies that have successfully established core products in the market. Our investment is meant to catalyze rapid growth, leveraging our operating expertise and broad industry networks.

Demand-Driven Approach / Right to Win


We look for companies with proven and innovative technologies, products and services that serve existing, unmet needs in the marketplace and are being pulled into market.

We look to identify and invest in companies with strong moats or what we refer to as an ‘unfair right to win.’ These are businesses that possess unique competitive advantages, allowing them to consistently outperform the competition over the long term.

Investment Size

$XM-$XXM




Investment Roadmap

Overall Thesis

NewRoad partners with best-in-class companies in sectors where our team members have deep operating expertise.

Driving Forces

The strategic and effective use of technology within the supply chain provides numerous benefits including cost savings, greater efficiency, increased resilience and the ability to address environmental concerns.

We see great opportunities to further implement technologies that digitize manual processes or replace dated technologies across the supply chain, from sourcing materials to last-mile delivery.

Sector Thesis

We rely on our team members’ own experience in industry to identify the largest challenges and opportunities in the sector. That’s where we invest.

We invest in people and companies building new technologies that address the largest industry challenges. We are particularly interested in several larger thematic trends in the sector, including:

  • Hyperautomation
  • Paperless Trade
  • Ecosystem Collaboration

Recent Investments

WaveBL
MyCarrier
Logiwa
WorkStep

Driving Forces

The commerce landscape is evolving rapidly alongside accelerating changes in consumer preferences. In order for brands and retailers to stay ahead of the curve, leaders must invest in innovative technologies to extend capabilities, drive efficiencies and modernize their operations.

Sector Thesis

We rely on our team members’ own experience in industry to identify the largest challenges and opportunities in the sector. That’s where we invest.

We invest in people and companies building new technologies that address the largest industry challenges. We are particularly interested in several larger thematic trends in the sector, including:

  • Customer Experience
  • Store Operations / Labor Efficiency
  • Data Monetization
  • Inventory Optimization
  • Payment Orchestration

Recent Investments

Insite AI
Engage3

Driving Forces

As digital channels continue to proliferate and redefine how consumers engage with brands, marketers need new strategies, enabled by new technologies, to achieve their objectives.

To be effective in today’s crowded landscape, leading brands and agencies must leverage disruptive technologies that enable advanced measurement and attribution, improved media automation, more personalized experiences, and higher engagement while maintaining privacy and protecting their data.

Sector Thesis

We rely on our team members’ own experience in industry to identify the largest challenges and opportunities in the sector. That’s where we invest.

We invest in people and companies building new technologies that address the largest industry challenges. We are particularly interested in several larger thematic trends in the sector, including:

  • Data Availability and Analytics
  • Customer Journey Orchestration
  • Automation and Generative AI
  • Social Commerce

Recent Investments

Tracer
MFour