January 13, 2026
NewRoad Portfolio Company Spangle AI Wins Best AI-Driven Marketing Solution Award at the 2026 NRF Conference
Management Team
Maju Kuruvilla ━ CEO
HEADQUARTERS
Bellevue, WA
Company Description
Spangle offers an AI-powered commerce platform that enables brands to convert high-intent traffic into personalized, context-aware shopping experiences directly on their websites. By leveraging real-time data from ad platforms, product catalogs, and shopper behavior, Spangle dynamically optimizes landing pages and onsite journeys to improve conversion and return on ad spend, integrating seamlessly with existing ecommerce stacks with minimal implementation effort.
Why We Invested
AI-native commerce is redefining how brands convert high-intent digital traffic, and Spangle is leading that shift. The Company addresses a critical gap between rising customer acquisition costs and underperforming onsite experiences, enabling retailers to drive greater efficiency from existing spend. Strong customer validation and expansion across enterprise accounts demonstrate clear product-market fit. With a lightweight deployment model and applicability across channels, Spangle is positioned to scale with increasing complexity in digital commerce.