Since 2011, MFour has reshaped the consumer-feedback paradigm, working to move the ultra-conservative market research community into the age of the smartphone as a crucial advance beyond landline surveys, email recruitment and online panels. MFour’s Surveys On the Go® app gives researchers access to more than 1,000,000 active panelists. With more than 2,000 joining daily, it’s the most-downloaded and highest-rated survey app in the US. Brands can use location-capturing technology to reach shoppers in real time and connect with a demographically diverse panel with full representation of Millennials, Hispanics, and African Americans. MFour uses GPS technology, fingerprint validation, multimedia capture, and GeoValidation® to deliver faster, more reliable, more accurate insights than traditional survey platforms.