February 3, 2025
Semrush Webinar – Consumer Behaviors 2025 Featuring CEO of MFour
Management Team
Chris Hilaire ━ Co-Founder & CEO
Jeff Harrelson ━ Co-Founder & COO
HEADQUARTERS
Irvine, CA
Company Description
MFour has reshaped the consumer-feedback paradigm. MFour’s Surveys On the Go® app gives researchers access to more than 1,000,000 active panelists and is the most-downloaded and highest-rated survey app in the US. Additionally, MFour’s Atlas software suite uses GPS technology, fingerprint validation, multimedia capture, and GeoValidation® to deliver faster, more reliable, more accurate insights than traditional survey platforms.
Why We Invested
Since 2011, MFour has reshaped the consumer-feedback paradigm, working to move the ultra-conservative market research community into the age of the smartphone as a crucial advance beyond landline surveys, email recruitment and online panels.