Put simply, Good Eats makes comfort food veggies that are bringing excitement to the packaged vegetable and bean categories. Only 9% of Americans eat their recommended daily intake of veggies, and Good Eats is on mission to make it easier and tastier to get your daily fill—at home, work or out-to-eat. Their new, one-of-a-kind flavors, innovative formats and engaging brands are their formula for success.
While previously working together, Co-Founders Matt Brown and Trey Taylor discovered a shared dream of entrepreneurship and a belief that the packaged vegetable category could use a good dose of innovation — new brands, new flavors and new ways of eating. Their shared vision and complementary skills drove them to start Good Eats Food Co. They have built a co-manufacturing and logistics network to support their tasty line of products which includes Cauli-SmashersTM, Mexican Street Corn, Sweet Potato Smashers and a soon to launch line of boldly flavored canned beans. Their product lines are anchored around two brands:
Ruthie’s Twisted Harvest: “Veggies with a twist”
Serious Bean Co.: “Beans with attitude”
Their goal is to be front and center in packaged vegetable category by having a national presence in both retail and foodservice.
