DRINKS is a top-five Direct to Consumer (DTC) marketing technology company focused on beverage alcohol. The Company is led by an entrepreneurial team of marketing technology, data science, DTC, and M&A experts with several successful exits.
DRINKS operates in a compelling market: a $60B national and $304B global industry with low online adoption. The Company operates in the fastest-growing, largest segments of the wine market and sells premium wine at mass-market price points to consumers via mobile and online commerce properties.
DRINKS’ goal is to disrupt the wine market by changing the way wine is sold. The Company leverages big data wherever possible to provide the best possible customer experience: data scientists over wine makers; analytics over sommeliers; investments in machine learning, data management platforms, and recommendation engines over sales trips to far-off vineyards.
