A seasoned entrepreneur, Louis has twenty years of experience starting up and leading growth companies. Prior to DRINKS, in 2011 Louis co-founded elevate DIGITAL, a digital media company focused on developing interactive technology for deployment in populated centers ranging from cities and transportation hubs to malls and resorts. elevate DIGITAL was sold at the end of 2015 to CIVIQ Smartscapes. Previous to elevate, Louis was co-founder, Chairman and Chief Executive Officer of Beverage Solutions (dba - Beer Across America, International Wine Cellars, 4 Seasons), a wine and beer direct marketing company with annual sales in excess of $60 million. Beverage Solutions, which was the largest Direct to Consumer Wine Company in the United States was acquired in 2007 by Direct Wines, the largest Direct to Consumer Wine Company in the World. Beverage Solutions was also a pioneering force in developing a nationwide market for micro-brewed and craft-brewed beers and Louis’ contributions to the micro-brewing industry have been publicly recognized by major breweries, the Today Show and Forbes magazine.
Louis was also a partner in consumer products business ventures, including Goose Island Beer Company and Dogswell. In 2007, Louis sold Goose Island to a subsidiary of Anheuser-Busch. Earlier in his career, Louis was employed by Andersen Consulting where he participated in systems integration and business re-engineering projects for numerous Fortune 500 companies. Louis has a Bachelor of Science degree with concentration in Economics.