Founded in 2019 with employees in Bentonville, AR, Los Angeles, CA, Austin, TX, and New Zealand, Insite AI is a software provider helping CPG companies to optimize and automate key category management decisions by leveraging proprietary AI/ML technology. The Company currently has four SaaS modules which optimize: 1) Assortment, 2) Space, 3) Pricing, and 4) Trade Promotion in retail. The Company’s software solution is sold as a subscription with pricing based on both number of modules and number of product/retailer account combinations.